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Strategic-based performance measures are balanced measures. Give examples of four types of balanced measures.
Postpurchase Cognitive Dissonance
The psychologically uncomfortable state produced by an inconsistency between beliefs and behaviors that in turn evokes a motivation to reduce the dissonance; buyers’ remorse.
Expensive Pair
Products or items that are costly and often bought together, typically offering complementary benefits or satisfying related needs.
Evoked Set
Comprises the alternative brands or stores that the consumer states he or she would consider when making a purchase decision.
Adidas Shoes
A brand of athletic and casual footwear produced by the German multinational corporation Adidas, known for its sports and lifestyle products.
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