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For a less-than-wholly-owned subsidiary,goodwill under the parent theory:
Consumer Surplus
The variance between what consumers are prepared to pay for a product or service and the actual amount they end up paying.
Willingness To Pay
This is the maximum amount a consumer is prepared to spend on a good or service, reflecting the value the consumer places on it.
Demand Curve
A graphical representation showing the relationship between the quantity of a good consumers are willing and able to purchase and its price.
Supply Curve
A graphical representation showing the relationship between the price of a good and the quantity of that good that suppliers are willing to offer for sale.
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