Examlex
In a value weighted index,
Persuasive Claim
An assertion designed to convince or influence others to adopt a particular belief or action.
Guidelines
Recommendations or rules that provide direction on how to do something in a consistent manner.
Audience Analysis
The evaluation of the interests, demographics, and needs of the individuals a message or campaign is targeting.
Persuasive Message
A communication designed to influence the attitudes, beliefs, or actions of the recipient by presenting compelling arguments.
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