Which of the Following Statements Concerning SWOT Analysis Is FALSE

question 195

Multiple Choice

Which of the following statements concerning SWOT analysis is FALSE?

• A) Strengths are the factors that give the firm a comparative advantage in the marketplace.
• B) Weaknesses result when the company has potentially exploitable advantages over other firms.
• C) Opportunities are environmental factors that favor the firm.
• D) Threats are environmental factors that can hinder the firm in achieving its goals.
• E) None of these are correct (that is, all statements are true).

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Definitions:

Perceived Sacrifices

The disadvantages, costs, or losses that consumers believe they endure in choosing one product or service over another.

Symbolic Fitting In

The concept where individuals use brands or products as symbols to align themselves with specific social groups or statuses.

Functional Benefits

The practical or utilitarian advantages that a product or service offers to its users, distinct from emotional or psychological benefits.