Examlex
Estimating net profit margin directly is difficult because it is so volatile.
Marginal Revenue
The increase in earnings resulting from the sale of one extra good or service.
Economic Profit
the difference between total revenue and total opportunity costs; a measure of profit beyond the normal return on investment.
Marginal Cost
The addition to total cost from producing one additional unit of a product.
Perfectly Competitive Firm
A perfectly competitive firm operates in a market where there are many buyers and sellers, the product is homogenous, and there is free entry and exit from the market.
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