Examlex
Switching production to products that absorb the highest amount of fixed manufacturing costs is also called ________.
Considerable Alternative Evaluation
The phase in the consumer decision-making process where options are assessed against each other on various attributes and criteria.
Habitual Products
Consumer goods that are regularly purchased out of habit, with minimal decision-making process involved.
Psychological Needs
Pertain to the personal gratification consumers associate with a product or service.
Functional Needs
Pertain to the performance of a product or service.
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