For Each of the Following Balanced Scorecard Measures,identify Which of the Four

question 139

Essay

For each of the following Balanced Scorecard measures,identify which of the four perspectives (Financial,Customer,Internal Business Process,or Learning and Growth)the measure best represents.
___a. On-time delivery of gasoline from refineries to retail stations
___b. Customer satisfaction
___c. Common stock price
___d. Return on investment
___e. Market share
___f. Num ber of days lost to accidents
___g. Employee satisfaction
___h. Friendliness of employees
___i. Repeat purchases
___j. Cash flow from operations

Recognize the importance of targeting in marketing communications to increase customer receptivity.

Understand the concept and examples of direct marketing strategies.

Recognize the various forms of Integrated Marketing Communications (IMC) strategies and their levels of interactivity.

Identify effective communication strategies for building brand image and customer education.

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Definitions:

Income

The financial gain received by an individual or entity, typically through wages, investments, or business operations.

Price

The fiscal amount presumed, asked for, or remunerated in return for an item.

Apples

A type of fruit that grows on apple trees, known for its sweet taste and the wide variety of types available.

Utility Function

A mathematical representation of how a consumer derives satisfaction or utility from consuming goods and services.