Examlex
Product costs used for government contracts generally include ________.
Central Route
A method of persuasion that involves careful and thoughtful consideration of the arguments presented, leading to lasting attitude change.
Persuasion
The act of convincing someone to do or believe something through reasoning or the use of another method.
Financial Investment
An allocation of resources, typically money, into assets or endeavors expected to generate financial returns or growth over time.
Elaboration Likelihood Model
Theory identifying two ways to persuade: a central route and a peripheral route.
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