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Companies can decide on an appropriate strategy based strictly on internally available information.
McDonaldization
A term used to describe the increasing rationalization of the workplace and society, following principles of fast-food restaurants such as efficiency, calculability, predictability, and control.
American Lifestyles
A term encompassing the behaviors, customs, and practices commonly observed among individuals living in the United States, reflecting diverse cultural backgrounds.
Fast-Food Industry
A sector of the food service industry that specializes in food that can be prepared and served quickly.
Out-group
A social group to which an individual does not identify or belong, often viewed as distinct or oppositional to one's in-group.
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