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Generally, Companies Follow One of Two Broad Strategies: Offering a Quality

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Essay

Generally, companies follow one of two broad strategies: offering a quality product at a low price, or offering a unique product or service priced higher than the competition. Is it possible to follow a strategy that is "in the middle"?


Definitions:

Forfeited Shares

Stocks that are taken back by a company from investors because of the failure to meet certain conditions of the purchase agreement like payment completion.

Calls

In finance, calls often refer to call options, which are contracts giving the buyer the right, but not the obligation, to buy a specified amount of an underlying asset at a specified price within a specified time.

Surplus

The amount by which revenues exceed expenditures in a budget, often referring to profit or the excess of assets over liabilities.

Listed

Refers to a company or security that is officially registered and available for trading on a public stock exchange.

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