Han and Bert Both Bought the Same New Cell Phone

question 6

Multiple Choice

Han and Bert both bought the same new cell phone.Han spent several weeks reviewing the dozens of different phones and reading reviews online,trying to find the best phone possible for his needs.Bert simply bought the first phone that met his needs.Given the research on maximizers and satisficers,which is most likely to be the outcome?

• A)Han and Bert will end up equally satisfied about their purchases.
• B)Han will be more satisfied with his purchase than Bert.
• C)Bert will be more satisfied with his purchase than Han.
• D)Han will spend less time researching his purchase next time.

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Definitions:

Esteem Needs

Needs that enable people to fulfill inner desires.

Maslow's Hierarchy

A psychological theory proposed by Abraham Maslow that categorizes human needs into a five-level hierarchy, from basic physiological needs to self-actualization.

Positive Word

A favorable or affirmative expression or term, often used in contexts where approval or support is communicated.

Satisfied Customers

Individuals who have experienced a product or service that met or exceeded their expectations, which often leads to repeat business and positive word-of-mouth.