There Are Two Alternative Pathways to Persuading Others

question 52

Multiple Choice

There are two alternative pathways to persuading others. One leads us to respond to persuasive arguments on the basis of quick judgments. This is known as the

• A) central route.
• B) peripheral route.
• C) afferent route.
• D) efferent route.

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Definitions:

Markup Percentage

The percentage added to the cost of goods to determine the selling price, reflecting the profit margin on sales.

Variable Costs

Costs that change in proportion to the level of goods or services produced by a business.

Rate of Return

A measure of the profitability or efficiency of an investment, expressed as a percentage of the original investment.

Variable Cost Concept

A principle in economics that refers to costs that vary directly with the level of production or service activity.