When Sanjay First Started Working for His Employer, He Was

question 50

Multiple Choice

When Sanjay first started working for his employer, he was surprised to learn that not only would he be responsible for evaluating his subordinates, but he would also be asked to evaluate his colleagues and even his supervisor. Sanjay's employer appears to be using which evaluation technique?

• A) 360-degree feedback
• B) situational judgment tests
• C) job simulation
• D) assessment centers

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Definitions:

Geodemographics

A market segmentation tool that analyzes demographic data based on geographical locations to identify consumer patterns and trends.

Lifestyle Segmentation

A marketing strategy that categorizes consumers based on their interests, habits, and lifestyles to tailor products or services to their needs.

Demographics

Statistical data relating to the population and particular groups within it, such as age, gender, income, education, which are used by businesses to identify and target specific market segments.

Geodemographic Segmentation

The process of analyzing and classifying populations based on geography and demographic characteristics to target marketing efforts more effectively.