A Grocery Store Manager Is Responsible for the Operating Performance

question 32

Multiple Choice

A grocery store manager is responsible for the operating performance of three grocery stores in a small city.From the manager's point of view,which of the following is NOT a controllable cost?

• A) cost of advertising for grocery stores sent to residents in local area
• B) cost of advertising for grocery stores included in local newspaper
• C) cost of flyers with grocery store coupons sent to local residents
• D) insurance premium on three store buildings

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Definitions:

Operational CRM

Customer relationship management focused on the direct interactions with customers, aiming to enhance customer service, sales, and marketing operations.

Back-Office

Refers to the administrative and support personnel in a company who are not client-facing, involved with functions such as accounting, IT, and human resources.

Customer Acquisition

The process of bringing new customers to a business through various marketing and outreach strategies.

Operational CRM

Refers to the components of CRM (Customer Relationship Management) that deal with direct interactions with customers, including service, support, and sales automation.