Examlex
"Cooking the books" refers to recording fictitious sales or omitting costs.
Multisided Markets
Markets with two or more customer segments that are mutually independent of each other.
Diverted Markets
refers to markets where goods or services are redirected from their original or intended destination, often due to external factors like trade restrictions or high demand in another area.
Customer Segments
Different groups of customers within the market, each with specific needs, characteristics, or behaviors that a business might cater to.
Resonating-Focus Approach
A strategy that emphasizes deeply understanding customer needs and creating solutions that resonate strongly with those needs.
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