Examlex
Management decisions are based primarily on quantitative data because the qualitative factors are usually not relevant to the decision-making process.
Customer Value Chain
A conceptual framework that outlines the series of steps a company takes to create value for the customer, from product development through to after-sales service.
Cross-Impact Matrix
A tool used to analyze and visualize the effects of one variable on another within a certain context, aiding in decision-making and scenario planning.
Marketplace Trends
Refers to the observable changes or movements in market behavior, preferences, and patterns over time.
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