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The figure given below shows the aggregate demand and supply curves of a perfectly competitive market.Figure 10.7
-If at the profit maximizing level of output, the AR curve lies below the ATC curve in the short run, the firm is earning positive economic profit.
Initial Investment
The amount of money used to start a project, purchase assets, or invest in securities, which is used as a basis for evaluating the potential profitability of the investment.
Discounting
A financial technique that calculates the present value of future cash flows by applying a discount rate.
Net Present Value
A financial metric that calculates the difference between the present value of cash inflows and the present value of cash outflows over a period of time.
Cash Flows
Cash flows represent the movement of money into and out of a business, indicating its liquidity and financial health.
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