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The table below shows the payoff (profit) matrix of Firm A and Firm B indicating the profit outcome that corresponds to each firm's pricing strategy (where $500 and $200 are the pricing strategies of two firms).Table 12.2
-Oligopolies can arise as a result of both natural barriers and government created barriers.
B2B Market
Business-to-Business market, where transactions are conducted between companies, rather than between companies and consumers.
Macro Variables
Broad variables that describe the overall context of an economy, such as GDP, unemployment rates, inflation, and interest rates.
Micro Variables
Small-scale factors that can affect a business or research outcome; often specific to a particular area or sector.
Demographic Variables
Characteristics of populations used in market research, such as age, gender, income, and education, to segment markets.
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