Examlex
A disadvantage of a matrix organizational structure is that a company that uses a matrix organization structure must establish operating guidelines to assure a the balance of power between project managers and functional managers favors one or the other.
Sociometrics
involves the quantitative measurement and analysis of individuals’ social relationships and networks.
Opinion Leaders
Individuals who have the ability to influence others' attitudes or behaviors in a specific domain due to their expertise, position, or personal characteristics.
Product Information
Detailed data and specifications about a product that inform potential buyers about its features, benefits, and use.
Guerrilla Marketing
An advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.
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