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Using a Marxist approach, Steven Spitzer claims that prime targets for deviant labeling include
Publicity
The act of making information about someone or something available to the public, often via the media, to increase visibility or awareness.
IMC Strategy
Integrated Marketing Communications Strategy involves coordinating various promotional tools and channels to deliver a clear, consistent, and compelling message about an organization and its products.
Build Value
The process of increasing the worth of a product, service, or brand, typically through enhancements in quality, functionality, or perception.
Product
An item or service created through a process to satisfy consumer needs or desires.
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