A Coffee Shop's Average Transaction Price Is $3, the Contribution

question 64

Essay

A coffee shop's average transaction price is $3, the contribution margin is 60 percent, the typical customer makes a purchase once a week or 52 weeks per year, and management estimates the value of a loyal customer over the buying life cycle as $520.What is the customer defection rate?

---

Definitions:

Financial Advantage

The benefit gained in financial terms, enabling better standing in the market or more resources for operations.

Intermediate Product

A product that undergoes further processing before it becomes a final good ready for sale to the consumer.

Processed Further

A strategic decision in manufacturing pertaining to the continuation of additional operations or processing on a product to enhance its value.

Financial Advantage

The benefit of having a stronger financial position or undertaking actions that result in financial gain, such as cost savings or increased revenue.