Examlex
In an automobile, which of the following would not be considered an order winner?
Parent Brand
The main or overarching brand under which individual products, services, or subsidiary brands are marketed.
Cannibalise Sales
A situation where a new product eats into the sales of other products within the same brand or company.
Category Extensions
A strategy where a brand uses its established name to launch a new product in a different product category.
Cognitive Fit
The degree to which information presentation aligns with an individual's cognitive processes, enhancing understanding and decision-making.
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