The ____ of a Firm Defines the Strengths That Are

question 20

Multiple Choice

The ____ of a firm defines the strengths that are unique to that organization.

• A)strategy development
• B)strategic mission
• C)vision statement
• D)core competencies

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Definitions:

Distribution Intensity

The level of availability of a product in a particular market; can range from intensive (available everywhere) to selective or exclusive (available in few locations).

Channel Conflict

Occurs when there is a clash or discord among channel members such as manufacturers, distributors, and retailers, often due to overlapping responsibilities or competition.

Exclusive Distribution

A distribution strategy where a supplier grants a single retailer or wholesaler exclusive rights to sell their product in a specific geographic area.

Point of Difference

A unique feature or benefit that sets a product or service apart from its competitors in the eyes of target customers.