Which of the Following Does Not Describe How Customers Evaluate

question 22

Multiple Choice

Which of the following does not describe how customers evaluate services in a manner that differs from the way they evaluate goods?

• A)Customers rely on more information from personal sources.
• B)Customers perceive greater risks.
• C)Customers cannot form a priori expectations of expected service quality.
• D)Dissatisfaction often results from a customer's inability to properly co-produce the service.

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Definitions:

Attrition

The loss of participants during the course of a study, which can potentially bias the results.

Maturation

The process of growth or development, often in the context of organisms or psychological development in research.

Diffusion

The process by which an innovation is communicated through certain channels over time among members of a social system.

Control

In experimental research, the standard by which test results are compared, often a group that does not receive the experimental treatment.