Examlex
The design of a customer benefit package (CBP) focuses on the operational choices that the firm must make in order to provide the CBP.
Heuristics
Cognitive shortcuts or rules of thumb that simplify decision making.
Mental Set
A tendency to approach situations in a certain way because that method has worked in the past, potentially limiting problem-solving abilities.
Accuracy
The degree to which a measurement or calculation reflects the true value or correct result.
Precision
The accuracy and specificity with which an action is performed or a measurement is taken.
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