Explain the Three Levels of Resource Planning

question 9

Essay

Explain the three levels of resource planning.

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Definitions:

Subjective Attributes

Qualitative features or characteristics of a product or service that are based on personal opinions, tastes, and preferences.

Objective Attributes

The tangible and measurable features of a product, such as quality, price, and size, which can be directly compared across products.

Postpurchase Behavior

Consumer actions and attitudes after buying a product, including usage, evaluation, and the expression of satisfaction or dissatisfaction.

Consumer Purchase Decision Process

The steps consumers go through, including need recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation, before buying a product or service.