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Large differences between privately expressed attitudes and public behavior can often be accounted for by considering the
Stereotypes
Widely held but fixed and oversimplified images or ideas of a particular type of person or thing, often used to generalize about groups of people.
Associative Networks
A model in psychology that explains how thoughts and memories are interconnected through associations.
Content-Free Schemas
Mental structures that organize general concepts or strategies rather than specific information or content.
Exemplary Prototypes
Ideal or highly representative examples of a category or class that serve as benchmarks or standards.
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