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Celia, who is a college student, has always thought of herself as an environmental activist.Recently, she "inherited" a gas-guzzling car from her parents, which she has been driving around campus.To reduce the cognitive dissonance that she feels from these clashing images of herself, the environmental activist and the gas-guzzling car owner, she might say that "it is more important to support the environmental movement politically than it is to worry about how a person gets to work or school," which illustrates the strategy of
Motivation
The process that initiates, guides, and maintains goal-oriented behaviors.
External Factors
Elements outside an organization or individual that can affect their performance or decision-making process.
Stereotyping
Assigning generalized attributes to individuals based on their membership in a particular group, without acknowledging individual differences.
Projection
A psychological defense mechanism where individuals attribute their own unacceptable thoughts, feelings, or motives to someone else.
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