Miguel Works for a Company in Which He and the Employees

question 169

Multiple Choice

Miguel works for a company in which he and the employees at all levels take part in decisions that affect the entire company. Miguel and his fellow employees are more involved with their work and have less job stress and greater job satisfaction. They have come to view work as a cooperative effort and not as something imposed on them by an egotistical leader. This leadership approach at Miguel's company is called

• A)shared leadership.
• B)scientific management.
• C)agentic-communal leadership.
• D)Theory X leadership.

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Definitions:

Viral Ads

Advertising campaigns that spread quickly online through social networks, email, and websites, often because they are entertaining or informative.

Pull Strategy

The use of promotion to create consumer demand for a product so that consumers exert pressure on marketing channel members to make it available.

Push Strategy

An attempt to motivate intermediaries to push the product down to their customers.

Personal Selling

Direct, two-way communication with buyers and potential buyers.