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Martin recently purchased a Nissan Maxima and is concerned that he may have overpaid for the car. Martin is experiencing emotional dissonance.
Equity Theory
A theory of motivation that proposes individuals are motivated by a sense of fairness in the reward-to-effort ratio compared to others.
Reward Theory
A psychological theory that suggests human behavior is motivated by the desire for rewards or incentives.
Opposites Attract Theory
The hypothesis that individuals are attracted to others with different personality traits or physical attributes than themselves.
Interpersonal Attraction
The force that draws people together and creates the desire for ongoing social interaction, which can be based on physical appearance, similarity, or other factors.
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