Once a Customer Has Selected a Product to Purchase, Which

question 8

Multiple Choice

Once a customer has selected a product to purchase, which of the following would LEAST likely change the customer's purchasing intentions?

• A) Attitudes of others
• B) Perceived risk of buying the product
• C) Uncontrollable factors such as inadequate financing
• D) Salesperson's actions after the decision has been reached
• E) Unnoticed, beneficial attributes of the product being purchased