Which of the Following Statements About the Customer Benefit Approach

question 57

Multiple Choice

Which of the following statements about the customer benefit approach is true?

• A) The salesperson should never ask a question that implies the product's benefit to the prospect.
• B) The salesperson should formulate questions carefully and anticipate the prospect's response.
• C) The salesperson should consider using a question instead of a benefit approach if the prospect's needs are known.
• D) The salesperson should not use the customer's response as a reference point later in the presentation.
• E) The customer benefit approach is such a weak opening that it usually must be used in conjunction with another approach.

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Definitions:

Audio Interface

Hardware used to connect audio equipment with a computer, facilitating recording, editing, and playback of sound.

Website

A collection of publicly accessible, interlinked web pages that share a single domain name.

Electromagnetic Waves

Waves of electric and magnetic fields moving through space, carrying electromagnetic radiation, of which light is one example.

Transmission Systems

Complex networks designed for sending electrical or electronic signals across long distances.