Which of the Following Statements About Using Dramatics as Part

question 67

Multiple Choice

Which of the following statements about using dramatics as part of a sales presentation is most likely true?

• A) Using dramatic demonstrations fails to set a salesperson apart from the majority of other salespeople.
• B) A salesperson's own uncertainty about the use of dramatics increases the positive impact on the prospect.
• C) A theatrical movie showing the history of the company is an example of dramatization.
• D) Dramatics should be incorporated into all sales presentations due to their success rate.
• E) Television commercials are a source of ideas for dramatizations.

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Definitions:

Robinson-Patman Act

Part of a group of laws collectively called the antitrust laws governing competition in the United States. Under the Robinson–Patman Act, it’s illegal to give or receive a price discount on a good sold to another business. This law does not cover services and sales to final consumers.

Price Discrimination

The strategy of selling the same product to different customers at different prices, often based on their willingness or ability to pay.

Elastic Demand

A scenario in which a notable fluctuation in the demand for a product or service occurs due to a variation in its price.

Marginal Cost

The extra expense associated with making an additional unit of a product or service.