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Lowell Is Anticipating an Objection from His Prospect Concerning the Quality

question 75

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Lowell is anticipating an objection from his prospect concerning the quality of the adhesives that his company sells. He plans to weave into the early part of his presentation the information about the product's recent "best buy" rating from a consumer information magazine before the prospect can bring up the quality issue. What method is he using for meeting this objection?


Definitions:

Explanation

A statement or account that makes something clear or comprehensible.

Management

The process of planning, organizing, directing, and controlling resources efficiently to achieve objectives.

Managerial Task

Involves responsibilities that a manager needs to perform, which may include planning, organizing, leading, and controlling an organization's resources.

Prediction

The act of forecasting future events based on current or past information, often involving analysis or models.

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