James Lambert Is an Assistant Territory Sales Manager at Cellcom,a

question 75

Multiple Choice

James Lambert is an assistant territory sales manager at Cellcom,a leading wireless service provider in Europe.James manages the salespeople in a small city in France.There are many players in the wireless service provider market,and it is becoming increasingly difficult to position the company as unique.What can James do to position Cellcom as a unique company,when compared to its competitors?

• A) Reduce the call rates by half.
• B) Increase the mass media advertising of Cellcom.
• C) Instruct salespeople to spend more time on each sales call.
• D) Ask salespeople to discuss the weakness of competition in every sales call.
• E) Substantially reduce the salespeople's visits to the small accounts and increase the visits to key accounts.

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Definitions:

Inca

A South American indigenous empire with an advanced society, thriving in what is now Peru from the 13th to the 16th century until the Spanish conquest.

Hydraulic Theory

A theory suggesting that the development and maintenance of a civilization is closely linked to its ability to create and manage large-scale water control systems.

River Valleys

Geographical areas formed by the land surrounding a river, often characterized by fertile soil and significant for early human civilizations.

Hydraulic Theory

A theory that suggests the control and management of water resources played a crucial role in the development of early civilizations.