Using Marketing Research to Find and Evaluate New Opportunities Is_________

question 33

Multiple Choice

Using marketing research to find and evaluate new opportunities is_________.

• A) situation analysis
• B) case analysis
• C) research design
• D) opportunity identification

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Definitions:

Indirect

A method of communication or action that is not straightforward or direct in approach.

Solicited Proposals

Proposals that are requested by an organization or individual, often in response to a specific need or problem.

Rejecting Suggestions

The act of declining or not accepting proposals or ideas offered by others.

Indirect Approach

A communication strategy that presents background and supporting information before delivering the main message or request.