Extremely Low-Incidence Studies,such as Trying to Survey the Automobile Buyer

question 1

Multiple Choice

Extremely low-incidence studies,such as trying to survey the automobile buyer characteristics of astronauts,are usually not feasible.A marketing research firm concerned about the feasibility of such a project would probably:

• A)see if the information already exists.
• B)first conduct a pilot survey.
• C)conduct a focus group.
• D)determine whether or not the question can be answered.
• E)all of the above

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Definitions:

Commuting Cost

The expenses associated with traveling from one's residence to their place of work or study.

Capitol

The building where a legislative body of a government meets, particularly associated with the United States Congress.

Industry

The collection of businesses and organizations involved in producing similar goods or services.

Market

A place or arrangement through which buyers and sellers engage in exchange of goods and services.