Amazon Populates Weekly Email Recommendations and Offers Up Customer Recommendations

question 21

Multiple Choice

Amazon populates weekly email recommendations and offers up customer recommendations when a customer logs in. How does this form of data mining help the client?

• A) purchasing habits dictate the only products a customer will buy
• B) privacy isn't an issue if the customer shopped there before
• C) behavioral targeting is the only form of marketing for an online retailer
• D) focused promotion strategies are more effective

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Definitions:

General Partner

A member of a partnership who has unlimited liability and is actively involved in the management of the business.

Expected Inflation

Expected inflation is the anticipated rate at which the general level of prices for goods and services will rise over a period, eroding purchasing power.

Interest Rates

The percentage charged or paid for the use of money, typically expressed on an annual basis, affecting loans, savings, and investments.

Unlimited Liability

A legal structure where business owners are personally responsible for all of the company's debts and liabilities.