Which of the Following Is Not a Source of Externally

question 29

Multiple Choice

Which of the following is not a source of externally generated secondary data?

• A)syndicated marketing research data
• B)news media reports
• C)Web-based reports
• D)salesperson strategic intelligence reports
• E)All of the above are externally generated data.

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Definitions:

Overhead Allocation Base

A measure or activity, such as direct labor hours or machine hours, used to assign overhead costs to products or services.

Direct Labor Hours

The total hours worked directly on a product or service by employees in the production process.

Overhead Rate

A measure used to allocate overhead costs to produced goods, calculated by dividing total overheads by an allocation base, such as labor hours.

Departmental Overhead Rates

Specific rates used to allocate overhead costs to different departments within a company based on varying criteria.