If a Researcher Wants to Make a Multi-Million Dollar Decision

question 31

Multiple Choice

If a researcher wants to make a multi-million dollar decision as to whether to launch a new product s/he would be well advised to use:

• A)qualitative research only.
• B)quantitative research only.
• C)a combination of qualitative and quantitative research.
• D)none of the above

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Definitions:

Shares

Units of ownership in a company or financial asset that give shareholders a portion of the corporation's assets and profits.

Capital Gain

The increase in value of an asset or investment above its purchase price, often realized upon sale of the asset.

Total Return

The complete return on an investment over a given time period, including both capital gains and dividends or interest, expressed as a percentage of the initial investment cost.

Dividends

Payments made by a corporation to its shareholder members as a distribution of profits.