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A Researcher Is Attempting to Construct a Question on a Questionnaire

question 9

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A researcher is attempting to construct a question on a questionnaire that will render a profile consisting of 20 attributes of what a bank's customers think of the bank.Which of the following scales would be most appropriate to achieve such an objective?


Definitions:

Business Communication

The sharing of information between people within an organization that is performed for the commercial benefit of the organization.

Communication Medium

The channel or method through which information is transmitted from sender to receiver, including verbal, written, digital, and non-verbal forms.

Face-to-Face Conversation

A form of communication that occurs when two or more people speak directly with each other in the same physical space.

Storytelling

The art of conveying messages, values, or information through narrative and anecdote.

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