Which Type of Scale Would Be Least Helpful to the Researcher

question 49

Multiple Choice

Which type of scale would be least helpful to the researcher who wants to know how intensely respondents feel about a brand?

• A)Likert
• B)constant sum
• C)rank order
• D)semantic differential
• E)none of the above

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Definitions:

Inner Feelings

An individual's personal, private emotional experiences.

Facial Expressions

Non-verbal communications made with the face that convey emotional states or reactions.

China

A country in East Asia, the world's most populous nation, known for its rich cultural heritage and rapid modernization.

Australia

A country and continent surrounded by the Indian and Pacific oceans, known for its unique wildlife, diverse ecosystems, and major cities like Sydney and Melbourne.