If the Goal Is to Classify Business Travelers into Distinct

question 5

Multiple Choice

If the goal is to classify business travelers into distinct groups based on their responses to 20 questions on preferences to mode of transportation,hotel accommodation,and ethnic food,which of the following techniques would be most appropriate?

• A)multiple regression analysis
• B)conjoint analysis
• C)cluster analysis
• D)factor analysis

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Definitions:

Variabilities

The extent to which data points in a given set differ from each other and from their average.

Oedipal Complex

A concept in psychoanalytic theory referring to a child's unconscious sexual desire for the opposite-sex parent and jealousy toward the same-sex parent.

Psychosexual Development

Freud's theory that childhood development occurs in a series of stages, each characterized by different pleasures and challenges.

Phenomenology

A philosophical approach that focuses on the direct examination and description of phenomena as consciously experienced, without theories about their causal explanation.