McDonalds Operates Restaurants in Airports Around the World

question 36

Multiple Choice

McDonalds operates restaurants in airports around the world.The agreement between McDonalds and the airports is a(n)

• A) global sourcing agreement.
• B) strategic alliance.
• C) global business.
• D) exporting agreement.
• E) direct investment.

---

Definitions:

Spontaneous Recovery

Refers to the sudden reappearance of a previously extinguished response in the absence of further conditioning.

Testing

The process of administering a test to measure an individual's abilities, knowledge, or performance on a specific task or subject.

Stimulus Generalization

The tendency to respond in the same way to different but similar stimuli.

Stimulus Adaptation

A decrease in response to a stimulus after repeated presentations, as the receptor cells become less sensitive to the stimulus.