Examlex
Intentionally trying to enhance one's image in the eyes of others is called impression management.
Operant Conditioning
An instruction technique whereby the power of a conduct is adjusted by positive reinforcement or punitive measures.
Skinner
B.F. Skinner was an influential American psychologist known for his work on behaviorism and developing the theory of operant conditioning.
Thorndike
An American psychologist famous for his work on learning theory and the law of effect, which states that behaviors followed by positive outcomes are likely to recur.
CS Without US
This refers to a condition where a conditioned stimulus (CS) is presented without pairing with an unconditioned stimulus (US), generally leading to extinction in classical conditioning.
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