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When the demand for a product is less elastic than the supply,
Attribution Process
The cognitive process through which individuals interpret and assign causes or reasons to their own and others' behavior.
Person Perception
The process of forming impressions and making judgments about other people's traits and characteristics.
Impression Management
The practice of consciously making efforts to control or influence the perceptions of others about a person, object, or event.
Self-Promotion
The act of marketing oneself to others to improve visibility, credibility, and career opportunities.
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