Starbucks Started Out Small in 1971, but by 1993 Starbucks

question 186

Multiple Choice

Starbucks started out small in 1971, but by 1993 Starbucks was a national chain and had coffeehouses in 38 countries. A key to the company's success was the realization by executives that

• A) there was a demand for coffeehouses where consumers could sit and drink high-quality coffee.
• B) coffee prices would have to be cut in order for Starbucks to compete with other stores that sold coffee.
• C) they had to keep their stores open longer hours to attract a large number of customers.
• D) their stores should be located close to other stores that sold similar products.

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Definitions:

Self Competency

The ability to understand oneself, including one's strengths, weaknesses, emotions, and behaviors, and to use this understanding effectively in personal and professional life.

Group Characteristics

Features or qualities that define a group, including its size, structure, cohesiveness, and the diversity of its members.

Organizational Strength

The attributes or capabilities that give an organization a competitive advantage.

Primary Categories

Fundamental groups or classifications into which data, objects, or concepts are organized based on shared characteristics or attributes.