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Allocative efficiency is achieved when
Warby Parker
An American online retailer of prescription glasses and sunglasses, known for its home try-on program.
Premarket Testing
The process of evaluating the market potential of a new product or service before its full-scale launch, often involving selected consumers or client feedback.
Concept Testing
The process in which a concept statement that describes a product or a service is presented to potential buyers or users to obtain their reactions.
Late Majority
A category of consumers in the diffusion of innovation model who adopt a new product or technology after the average member of a society.
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