After a Pigeon Learns to Peck at a Green Light

question 31

Multiple Choice

After a pigeon learns to peck at a green light, the pigeon also pecks at a light that is a slightly different shade of green. This is an example of:

• A) the learning curve.
• B) the law of effect.
• C) extinction.
• D) generalization.

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Definitions:

Data Mining

A process that involves the computerized search for meaningful trends in a large amount of data.

Marketplace

A platform, either physical or digital, where goods and services are exchanged between buyers and sellers.

Decision Support System

A computer-based system that helps in making informed decisions by analyzing large volumes of data and presenting it in an actionable format.

Behavioral Targeting

A data-collection method that utilizes a variety of technologies to anonymously track and compile individual consumer behaviors.