Place the Six Business Functions in the Order They Appear

question 1

Multiple Choice

Place the six business functions in the order they appear along the value chain: A = Customer service
B = Design
C = Distribution
D = Production or purchases
E = Research and Development
F = Marketing

• A) A, E, B, D, C, F
• B) A, C, D, B, F, E
• C) E, B, D, F, C, A
• D) E, B, A, D, F, C

---

Definitions:

Organizational Branding

The process of developing and promoting a distinct identity and image for a business or organization in the mind of the target market.

Global Competition

The dynamic and competitive relationship among companies and countries around the world for market share, technological advances, and workforce talent.

Online Commerce

The buying and selling of goods and services through internet platforms, encompassing e-retail, online marketplaces, and electronic transactions.

Corporate Brand

The perception of a company that distinguishes it from its competitors, built on values, visions, and the quality of products and services it offers.